Ever since people began gathering around a fire to share a meal, stay warm and ward off the fears and dangers of the night, we have connected with one another through captivating, amusing and enlightening stories. For good or for ill, in modern life, we often find that connection in the blue haze cast by our phones or computers. A good story is still the best social glue there is, and organizations today need to use them to stand out. I’ll help you with that. Call me, Chuck Carroll, at Chuck Edits if you’re a for a small or medium-size business who’s looking for an experienced writer and storyteller. I’ll tailor your content to your target audience in a tone and style that will prompt leads, bring in new customers and keep your business top of mind. You focus on making the great product or offering top-shelf service, and I’ll take care of connecting it to your customers and prospects with professionalism and timeliness.
It’s remarkable how often we see the websites of small, and even medium-size, businesses that may be promoting a quality product or service — such as an app that finds the matching sock that somehow never came out of the dryer — but that leaves users quickly bouncing away. Why? Confusing language, inaccuracies, bad writing, misspellings, misused words, inconsistent claims and instructions. Even the best writers need editors. That’s where I come in. I’ll audit your website and clean up the glitches. After all, a business that doesn’t get the details right on its website will find users wondering if the owner cares enough to get its products and services right.
Expert messaging for small- and medium-size businesses and organizations
I help small and medium-size businesses and organizations engage customers, constituents and other key audiences by connecting them to useful, informative, entertaining content. It’s targeted for your audience and written by a professioinal with decades of experience writing creatively for general and specialized audiences for market-leading organizations, including the San Jose Mercury News and, on a freelance basis for the Silicon Valley Community Foundation and others.
Let’s talk. Together we’ll figure out how to tackle your toughest communications problems. I can put together a whole team, including photographers, videographers and graphic artists, if necessary, or I can work with your editorial team.
You can go about growing your business or organization, while I make sure your message is captivating.